Content generator
AI-powered · trained on the Lyreco brand book · connected to the Lyreco photo library
Brand voice
Lyreco's personality is 70% Caregiver, 30% Pioneer — reliable and warm, with a pioneering edge.
Colour palette
From the Lyreco Design Guidelines (Aug 2023). Click a swatch to copy its hex code.
Accent colours (orange, yellow, pink) are for digital use only — to highlight information or prompt an action.
Photography
Caregiver imagery: people coming together, warmth, diversity, head & shoulders, well lit. Pioneer imagery: exploration and ambition, using a circle or arched gateway motif.
Photos below are loaded live from /content/assets. Click any tile to replace it with a different upload for this session.
Connected brand sources
Reference documents feeding the brand voice, colours and imagery rules above.
Integrations
More integrations and features are coming in the next iteration of this tool.